My first collaboration with (Dentsu+Nissin) India, Tokyo and Brasil. Cup Noodles is a leading noodles brand globally, and they wanted a film which will communicate 'Enjoy whenever wherever' to their Respective countries. The Idea was Conceptualised by Tokyo originally and was re-written in India for the Indian market and Brazil market respectively. The film was shot in the famous (Akira) Kurosawa Studio in Yokohama, Japan.
This also happens to be my first time as a Voice-Over Artist (Bade bhai Part onwards).
Team for TVC (Film)
Client - Nissin, India + Japan
Agency - Dentsu, India + Japan
CCO (India) - Rahul Sengupta
Creative Director (India) - Vimalkirti Deshmukh
Director (Japan) - Hirokazu Osaka
Producer (Japan) - Soichi Kawakami
Nissin Team (Japan) - Akihiro Fukube
Client Servicing (Japan) - Toshiko Tsukahara (Dentsu, Tokyo), Rika Nakamaki (Dentsu, Tokyo),
Manoj Rajpurohit (Dentsu, India)
Voice Over Artist (India) - Ganesh and Vimalkirti Deshmukh
TVC/Film
Behind the scenes. Yokohama, Japan.
For Print/Still
NISSIN CUP NOODLES - Campaign 2018
Cup Noodles is a leading noodles brand globally, that stands for bold messaging. The single line Brief was to Communicate that Cup Noodles can be enjoyed whenever, wherever to resonate with the urban youth. We worked with India's leading cricketers, RCB team including Virat Kohli, during the 2018 IPL season,
The simplicity of the idea required us to create full CGI backgrounds including character design, which was an integral part of the film. Compositing with the players, and working with acclaimed photographer Colston Jullian on making sure the composition of CGI and photography comes across as dramatic and Stark keeping in mind its an FMCG brand. The Print was shot in Bengaluru right after
Team for Print (Stills)
Creative Director - Vimalkirti Deshmukh
Creative Supervisor - Deepak Kumar
Photographer: Colston Jullian
CGI and Post-Production: Vikram Bansode, Cocktail Art Co.
Client Servicing: Manoj Rajpurohit and Divya R
Concept Sketch
